“Never underestimate the power of dreams and the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us.” – Wilma Rudolph
In the 3rd of November 2016, a seminar was held in the main theater with the title (Get digital) The Two guests that were attending were Salwa Al Qunaibit and Mashael AlDraiaan they both talked about the companies they worked in. their speeches inspired me spiritually and professionally. How they changed the world around them to fit them and how they never quit reaching their goals no matter what. It’s easy to give in to feelings of self-doubt and back down from challenges. But that’s certainly not what being a strong woman is all about and that is what I gained that day from those great women.
In addition this seminar pointed out how digital marketing could help entrepreneurs take their business to the next level.
let’s jump to details !
Salwa Al Qunaibit was the first one to talk, she is the founder of Haya Tours, she founded it in 2009 because of the government in Saudi Arabia invested on heritage promotions she founded it as an opportunity to start her tourism business along with her passionate on heritage history of Saudi Arabia. She talked generally about her company, how she started, and give us some empowering words.
Haya tours were the first female-owned tourism company back in 2009, After retirement she came up with idea to start the business (since I love traveling, why not start a tourism services in Saudi Arabia). She faced many challenges such as getting licensed and organizing the tours and how to attract tourists.
I don’t run away from a challenge because I am afraid. Instead, I run towards it because the only way to escape fear is to trample it beneath your foot. -Nadia Comaneci
She uses her website to conduct the business and the business transactions, and social media accounts such as Twitter, Facebook, Instagram, and YouTube to promote for her business. Although Haya tours is on every popular social media platform are not exceptionally active which is something that ought to be looked on as a business person you will not get the full advantage of online networking if you don’t have substance to share and connect with your future and potential customers.
There are approximately 18.3 million users of smartphones in Saudi Arabia, in my opinion Haya tours should take that to benefit from. People nowadays rely on their digital devices more from checking E-mails to booking tickets. Likewise, interfacing with clients in online networking is basic, listen what the client needs and wants and provide them.
The second speaker was Mashael AlDraiaan, she is the Head of Marketing at Vanilla, which is an online boutique that sells makeup, clothes and perfumes, owned by Ecommerce SEA company. she graduated with a Bachelor Degree in English Literature in 2011 and a Master’s degree in New Media in 2015, both from King Saud University, Riyadh. She used to work as an academic researcher at Princess Noura University but she felt that isn’t the right place for her, later on she found herself working in Vanilla store which is something very different from what she imagined herself doing.
In her presentation she discussed Vanilla, their examples of overcoming adversity, and their promoting systems which I need to concede as Marketer I thought that it was extremely intriguing because they didn’t have much information about marketing yet they picked up it by doing researches and methods like testing new ideas for their advertising. in addition, Mashael mentioned that they had a case where one of their customer reviews was critical, the user gave reviews and ideas to improve some of their approaches therefore Vanilla connected her and asked her more about ways of improving, this kind of interaction with customers make them loyal and help the company develop better. Also, They urge their workers to be imaginative and to gain from their analyses however much as could reasonably be expected to profit the organization. Although they lacked basic marketing strategies they succeed in attracting customers.
In the end both speakers were wonderful, the entire thought of social business and practical business is made to accomplish and find the boundless learning and inventiveness that accompanies it. I believe the digital era is coming,( if it didn’t start yet ) and both speakers are real life example on how digital have impact on your organization and how it can reshape it. Digital Marketing is creating new opportunities for companies everywhere.
Greatness is not measured by what a man or woman accomplishes, but by the opposition he or she has overcome to reach his goals.
I loved that their background history in education was unexpected both of their major had nothing to do with what they are doing now, I guess it is true what they say “ no matter what road you take you will end up where you supposed to be.” I also adored their speeches about women empowerment because watching two great women making it makes you feel proud and ambitious. Both ladies are role models and business women I aspire to be like them one day, both of them faced many challenges like Mrs. Salma she started her own business and fought for it and never gave up even when others will, Changing how people look at tourism in Saudi Arabia and because she was the first women to start business like that she had to work long hours to get to where she is now. In the other hand Miss Mashael told us how effective thinking outside of the box can be and how to never stop developing yourself and your work, how to be unstoppable.
Till next time, stay motivated !
For additional information:
Inc, S.I. (2016) What is digital marketing? Available at: http://www.sas.com/en_us/insights/marketing/digital-marketing.html (Accessed: 20 November 2016).
Over 18 million users of social media programs and applications in Saudi Arabia (2016) Available at: http://www.mcit.gov.sa/En/MediaCenter/Pages/News/News-22032016_982.aspx (Accessed: 26 November 2016).